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The site excelsiorhotel.book-onlinenow.net had the following on the homepage, "Operation Period 01 Jan - 31 Dec." I noticed that the website said " The Excelsior Hotel Baku is a beautiful 5 star luxury hotel in Baku, capital city of the independent Azerbaijan Republic." They also stated " It combines tradition and innovation with modern luxury and a touch of antiquity. The hotel is furnished with a melange of classical architecture and contemporary design elements. It is an innovative new boutique hotel in Baku with a unique ambiance and distinctive service, enhanced by modern technology." The meta header had Excelsior Hotel Baku as the first keyword. This keyword was followed by Azerbaijan, Baku, and Book which isn't as urgent as Excelsior Hotel Baku. The other words the site used was Online. Reservation is also included but could not be viewed by search crawlers.